How Destinations Can Join the Map

Being part of the Meaningful Travel Map is an investment in the long-term health and vitality of your destination. It’s a way to intentionally guide tourism toward the people, places, and experiences that give your community its character, creating ripple effects that strengthen local businesses, support social enterprises, and ensure tourism dollars stay closer to home.

Through the Map, your destination and community partners are introduced to travel advisors, tour operators, and industry leaders actively seeking experiences rooted in authenticity and positive impact. These relationships open doors to thoughtful visitation, responsible product development, and meaningful partnerships with travel brands and associations across the global tourism ecosystem. The Map serves as a destination development tool as much as a marketing one.

A group of tourists poses on stone steps in front of ancient Roman columns at a historical site under a partly cloudy blue sky.

Join Us + Start to Build Your Map

DMOs and CVBs that join Tourism Cares as a destination member are invited to participate in the Meaningful Travel Map program, with opportunities to upgrade their membership level through other add-on opportunities, including special Familiarization (FAM) trips, webinars, and marketing campaigns to further elevate their sustainability initiatives and increase industry visibility.

By joining Tourism Cares as a member, you are surrounding your organization with 160+ like-minded businesses who share a common goal of creating positive social, environmental, and economic impact for the people and places of travel. As part of your membership benefits, you will receive:

  • Opportunity to build your Meaningful Travel Map with the Tourism Cares team

  • Education for local partners to become tourism-ready and networking to connect directly with the travel trade.

  • One-on-one consulting opportunities

  • Professional development resources

  • Access to educational programming + special events

  • Marketing exposure via Tourism Cares’ network, including 15,000+ e-mail subscribers + 30,000 social followers

Are you already a Tourism Cares destination member? Contact our team to learn more about building a Meaningful Travel Map for your community.

View Criteria for Map Partners

  • "Through the Tourism Cares Meaningful Travel Map, we now have a single source to find vetted sustainable businesses for our clients. We are thrilled to have this tool and know that we can deliver authentic products for travelers."

    —Allison Villasenor, Former Managing Director, Travel Product, Partnerships and Innovation at AAA Northeast

  • "Working with Tourism Cares has been by far the best return on investment we’ve made in terms of direct impact, sustainability, and business growth.""

    —Malia Asfour, Former Managing Director, Jordan Tourism Board North America

  • "Being a part of the Tourism Cares family of collaborators has increased our visibility and credibility. This partnership has been a godsend to hard-working LGBTQ+ tour providers like us during these unprecedented times."

    —Andy Sacher, Founder / Executive & Creative Director (he/him/his) The Lavender Effect

Fill Out Your DMO Member Interest Form to Get Started